Message to Tate: we were right!
Of all the product rumors of this class, only those associating the soft drink Fanta with Nazi Germany have anything to them, and even then, the truth of the matter is far more innocuous than the whispers.
We've seen the Fanta/Nazi rumor rendered a number of ways, including:
- Fanta was invented by the Third Reich, because other soft drinks (including Coca-Cola) were no longer available in Germany — the Nazis longed for something fizzy to drink and so had to come up with something on their own.
- Fanta was formulated by Coca-Cola for the Nazis, because the political climate of those days made it akin to corporate suicide to attempt to supply the Allies' enemy with the same drink the Allies were gulping down.
- Back in those war-torn days, Fanta and Coca-Cola were actually the same beverage, but were labeled and distributed under different names so as to keep the Allies from knowing the Nazis were guzzling the same product.
- Fanta was invented in Germany when the war made it difficult to get Coca-Cola syrup from the USA to Germany.
Prior to the outbreak of the second world war, Coca-Cola's only unqualified success on the international scene was its bottling operations in Nazi Germany. Sales records were being set year after year in that venue, and by 1939 Coca-Cola had
However, the war was about to change that. As the inevitable clash loomed ever closer, obtaining the key ingredients necessary for the production of Coca-Cola syrup became increasingly difficult in Germany, grinding production towards a standstill.
In 1938, the man in charge of Coca-Cola's operations in Germany, American-born Ray Powers, died of injuries received in an automobile accident. His right-hand man, German-born Max Keith, took over:
Meanwhile, the German government placed Max Keith in charge of Coca-Cola's properties in the occupied countries, and he sent word through Coca-Cola's bottler in neutral Switzerland that he would try to keep the enterprises alive. But with no means of getting ingredients, Keith stopped making Coca-Cola and began marketing an entirely new soft drink he called Fanta, a light-colored beverage that resembled ginger ale.
This new soda was often made from the leavings of other food industries. (Remember, Germany did have a bit of an import problem at that time.) Whey (a cheese
Fanta sold well enough to keep the plants operating and Coca-Cola people employed. In 1943,
Until the end of the war, Coca-Cola executives in Atlanta did not know if Keith was working for the company or for the Nazis, because communication with him was impossible. Their misgivings aside, Keith was safeguarding
According to a report prepared by an investigator commissioned by Coca-Cola to examine Max Keith's actions during that unsupervised period, Keith had never been a Nazi, even though he'd been repeatedly pressured to become one and indeed had endured hardships because of his refusal. He also could have made a fortune for himself by bottling and selling Fanta under his own name. Instead, in the face of having to work for the German government, he kept the Coca-Cola plants in Germany running and various Coca-Cola men alive throughout the war. At the end of the conflict, he welcomed the Coca-Cola company back to its German operations and handed over both the profits from the war years and the new soft drink.
So where does all this leave the question of who or what invented Fanta and why? The truth is simple, even if it doesn't run trippingly off the tongue: Fanta was the creation of a German-born Coca-Cola man who was acting without direction from Atlanta. This man wasn't a Nazi, nor did he invent the drink at the direction of the Third Reich. Rather, in an effort to preserve Coca-Cola company assets and protect its people by way of keeping local plants operating, he formulated a new soft drink when it became impossible to produce the company's flagship product.
Fanta is still a Coca-Cola product, and today it comes in seventy different flavors (though only some are available within each of the














































































